Rejuvanix is one of three new business ideas proposed by the director in .
This product is a compound hormone therapy called Dehydroepiandrosterone (DHEA), one of the most abundant circulating steroids in humans produced in the adrenal glands, gonads and the brain. While DHEA is very accessible in the USA the product is banned in most of the rest of the world.
The video mimics and mocks direct to consumer drug advertisements that are frequently shown on television in the USA. The narrator speaks in a bright voice, first identifying the viewer’s assumed struggles, then bating with desired outcomes of joy, youth, energy, and libido, and finally rattles off a host of side effects while distracting with images of youth.
Rejuvanix is made from extracted and isolated hormones from my body. One of the purposes of this piece is to show that data can be a tangible thing and that we might not see any value in but if extracted can be turned into something very valuable, even a commodity.